Different Cultures From A Sociological Perspective

Throughout the semester, I have learned a lot about social forces and society in general, and how these forces influence the personality and actions of a person whether these motivations and actions are intentional or not. Just as I have learned through textbook and article readings, in-class visual aids, and various papers and online discussions written, I have been able to not only comprehend the material, but apply what is being discussed in my own personal life and begin to understand more of the relationships that are occurring in my own life and how relationships in being made in the future will be affected will be changed because of this. This reflective paper will focus on the various differences in cultures from a sociological†¦show more content†¦Not only have I been taught the habits and feelings of my parents throughout the entirety of my life, but even my self-identity has been influenced by my family. I was obviously taught by my parent’s certain behavio rs that are encouraged and discouraged, like for example I was always taught that not being excused from the table was considered rude and disrespectful while in some families this may not even be a concern. This is just one example, in a much less serious sense, how the family and how a person was raised can affect their personality and everyday behaviors. Just as the family and the relationships formed in the early years heavily influenced my personality and behaviors for the entirety of my life, other aspects of my life that were very prevalent in forming the way I see society and how I fit into my role in society. One thing that everyone in my life has gone through as well as myself in school, specifically government regulated schooling such as elementary, junior high, and high school. School is not only important in learning the curriculum being taught throughout the years, but school is also essential for learning and understanding the unwritten rules of society and social gro ups, which in my opinion is just as important as what is required that students learn. Corridor curriculum is known as the learning that goes on outside of the classroom, taught by one student to another (Cupka). In myShow MoreRelatedSociological Perspective On The And Mate Selection1597 Words   |  7 Pagespossesses strong sociological perspective however would argue that the decision of marriage is largely influenced by factors from the world around them. More specifically, sociological perspective is the point of view that examines how institutions such as the government or mass media, cultural norms and beliefs, and social hierarchies such as race or ethnicity influence the lives of individuals (Mills 2013:3-4). It can also be explained as the opposite of an individualistic perspective, which is theRead MoreThe Concepts Following Sociological Imagination675 Words   |  3 Pages In this essay I’ll be talking about Sociological Imagination and the concepts following it and more especially the importance of it. Sociological Imagination is one of the core concepts of Sociology whereas Sociology is all about studying people within the society and what they do. Sociological imagination is all about using one’s mind to see how people are affected by tangible and intangible things around them. Sociological imagination is affected by social forces which are forces that influenceRead MoreEssay on what is the sociological perspective (imagination)691 Words   |  3 PagesQuestion 1: What is the sociological perspective? nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;What is the nature of the social sciences? This is the question that began the study of society, first performed by C. Wright Mills in his development of the idea of the sociological imagination. There are many different aspects to the sociological perspective. Merriam-Webster dictionary defines perspective as â€Å"the capacity to view things in their true relations or relative importance†Read MoreTheoretical Frameworks Of Sociology And Sociological Perspective Essay918 Words   |  4 Pagesstudy of individuals in groups, organizations, cultures and societies; and of the interrelationships of individuals, group, organizations, cultures and societies.† (Kennedy, 2011, p. 1). What makes someone a sociologist? It isn’t what they study that makes them a sociologist, but how they think about it and how they study it. In this essay, I will be discussing theoretical frameworks of sociology; what is sociological perspective, how sociology differ s from other disciplines such as history, anthropologyRead MoreStructural Functionalism And Conflict Theory972 Words   |  4 PagesThe sociological perspective is a way of looking at the world through a â€Å"sociological lens†. In order to best use the sociological perspective, it is important to use a â€Å"beginner’s mind†, which is essentially seeing things in a new light and leaving behind all preconceptions. The macro level of the social world examines large-scale social structures, while the micro level of the social world involves face-to-face and small-group interactions. Both macrosociology and microsociology attempt to betterRead MoreEssay on The Sociological Imagination1389 Words   |  6 PagesMy personal condensed definition of â€Å"the sociological imagination† is that it is the idea one should be aware of the societal structures around themselves, and how those structures can influence a person and vice-versa. In addition, I think that having a â€Å"sociological imagination† also involves a deep appreciation for the importance of society and culture. Consequently, for a person that has completed a basic introduction to sociology college course and actually paid attention, I would hope thatRead MoreSimilarities and Differences in Sociological Theories of Crime890 Words   |  4 PagesSimilarities and Differences in Sociological Theories of Crime Walden University Similarities and Differences in Sociological Theories of Crime Sociological theories of crime contain a great deal of useful information in the understanding of criminal behavior. Sociological theories are very useful in the study of criminal behavior because unlike psychological and biological theories they are mostly macro level theories which attempt to explain rates of crime for a group or an area ratherRead MoreSociology : A Very Good Understanding Of Sociology955 Words   |  4 Pagesand institutions. It ranges from crime to religion, racial issues and social class, and so on. The purpose of sociology is to understand how actions and consciousness are both shaped and shape cultural and social structures. Sociologists dedicate their lives to studying the nuances of society and culture and their relationship to everything else. They attempt to understand how what is done effects everyone on a personal and societal level. They investigate things from the personal level, to the societalRead More The Examination of the Residential School Sys tem in Canada Essay932 Words   |  4 Pagesknowledge, and values, often to younger generations (Ravelli Webber, 2010). Education and schooling differ in all societies, varying based on the methods of teaching of different cultural groups. For instance, Canadian Aboriginal people were taught based on the needs of their individual families and class. This greatly differed from the European system of education, which stressed adequate involvement with all of society. Though the Aboriginal manner of education was efficient and effective, the EuropeansRead MoreSociology Paper The Other Wes Moore 1356 Words   |  6 Pagesdown totally different paths in life, hence the quote. In this paper it will discuss the novel, The Other Wes Moore, describe their social location, and describe the sociological perspectives used in sociology and analyze excerpts from the book using each of the three sociological perspectives. Social location is the combination of social factors which locate someone in society (Henslin,2013, pg. 4). Social location includes: Sex/Gender, age, social class, race/ethnicity, culture, religion,

A Brief Note On Privacy And Electronic Monitoring

Moral Rights in the Work Place Research Question: Privacy and Electronic Monitoring in the Work Place? Introduction: Work is one of the most important and highly valued human activities in large part because it is necessary for so many other central human goods. Moral Rights and Work are connected because by the actions of others opportunities to work can be jeopardized. The expansion and proliferation of technology has dawned a new era. Employers can easily monitor various side of their employee’s jobs with the help of technology especially on computers and telephones, email and voice mail, keystroke counting. Employer always keep an eye on their employee’s work. Such monitoring is almost unregulated. Therefore, unless†¦show more content†¦And 65% use software to block connections to web sites deemed off limits for employees. This is a 27% increase since 2001 when the survey was first conducted. Employers are motivated by concern over litigation and the increasing role that electronic evidence plays in lawsuits and government agency investigations. One hand it is necessary to monitor the employees’ because to protect the business from legal liabilities and produce more efficient employees and sometimes to stop the misuse of electronic resources. According to (Bezek, Britton, 2001) Workplace monitoring can be beneficial for an organization to obtain productivity and efficiency from its employees. Big fortune companies like Microsoft and Apple monitor each and every single call in their call centers so they can get to know about the quality of call and interaction of their employees with the customers but employees already knows that their call is being monitored by their supervisor. That shows transparency in the policy. According to California state law on California Public Utilities Commission, organizations monitoring phone calls are required to inform participants of the recording or monitoring of the conversation by either putting a beep tone on the line or playing a recorded message (1983, General Order 107-B).The n eed of call monitoring is very important for companies because sometimes after the call, their employees try to contact the customer

Buckland Review Free Essays

Abstract Information Is a broad term that encompasses a wide variety of sources. In â€Å"Information as Thing†, Backhand attempts to define Information by breaking It down into information-as-process, information-as-knowledge, and information-as-thing. As he went on into tangibility versus intangibility, I saw a mere glimpse of the complexity behind it all but what really got me thinking was the discussion of what is usually thought of to be informative. We will write a custom essay sample on Buckland Review or any similar topic only for you Order Now The field of information sciences restricts information to consist strictly of data, documents and text, when in reality, like Backhand said, objects and events quite possibly could provide more Information. Luckily, there are changes being made In order to see that artifacts and objects can be seen as documents. Another viewpoint introduced was the fact that anything could have the capacity to be informational, as long as someone wanted it to be. Furthermore, not all things seen as informative are going to be utilized. Backhand has opened my eyes to a new world where information is not Just a term that is uncomplicated but is elaborate. An uncommon Approach Information is a broad but loaded term. With that said, it is awfully hard to pinpoint its exact meaning. Many uncommon but noteworthy viewpoints were discussed in Michael Backhand’s â€Å"Information as Thing†. This enlightening article presents a refreshing new twist on the way the word â€Å"information† is defined. For me, personally, Information has always been a term that has been Incredibly simple and straightforward. It was something self explanatory?no further explanation required. Because Backhand’s perspective is so drastically different to what I’m familiar with, I had to read this piece several times before I could even begin to empowered it. Before I could even grasp all the material covered in this article, I knew I was in for a bumpy ride. It quickly became clear to me that information was exceedingly more complicated than I perceived It to be. As I was skimming through the article for the first time, I wondered what approach Backhand would take to define this term. Laming the word â€Å"Information† to be ambiguous, Backhand decided to break it down into three distinguishable parts: information-as-process, information-as-knowledge, and information-as-thing. Moreover, he then separated them into tangible versus intangible, where information-as-process and information-as-knowledge are categorized as intangible, as opposed to Information-as-thing, which falls under the category of tangible. Since this was all still very foreign to me, my brain was feeling a little overwhelmed. I would have never have expected there to be so much gray area within information and information sciences. When I think of sources of information, the typical few immediately come to mind ?TV, books, and websites. As Backhand begins to introduce the various types of information, data, texts, and documents are among the first elements to be touched upon. While reading this, I was completely satisfied with those three resources. Topic. To my utter surprise, this was certainly not the case. Instead, my eyes settled on another italicized word that appeared at the break of the paragraph. Objects†, the paper stated. I was puzzled by this label and questioned Backhand’s ideas but soon came to the realization that he was spot on. Objects are definitely a great source of information?some may even argue that they are more informative than ATA, texts, or documents?but are frequently overlooked in the world of information studies. As I mulled over the thought some more, a certain o bject made its way into my mind. My charm bracelet, something I wear everyday, undeniably allows others to peer into the life of Chelsea Chin. Each charm is highly symbolic and reveals a little snippet about me. In my opinion, if a poll was taken about types of information, I’m sure the majority of people would have responded with at least one, if not all, of the big three, but if they were given the time to actually think about it and then given n follow-up assignment, I am confident that most people would have a list with the word â€Å"object† nested somewhere in there. With regards to the way the field of information science has fixated their time on data, text, and documents while ignoring objects, it is definitely difficult to hear but pleasant to see Outlet and the documentation movement giving it more attention. As I think the section is starting to wrap up, I am shocked yet again as I come across another italicized word: Events. Backhand brings up an excellent point when he refers to events as â€Å"informative henchmen†. There is no doubt that events are informative?they are Just harder to represent because they are fleeting. Backhand has come to the conclusion that â€Å"we are unable to say confidently of anything that it could not be information† (Backhand, 1991). The statement is valid but something Vive never really thought about. As we dive deeper into the article, it becomes apparent that there is really no solution to this problem. Take a desk for example. It is something that is often seen simply Just as a piece of furniture? nothing more, nothing less. If one really wanted to though, this desk could provide all sorts of information. It has the ability to imply that one was a student or held a job. Furthermore, the quality of the desk could also be something to look out for when examining the item if one is writing a review for the company that made it. From this example, it is easy to see that anything can be qualified as informational if placed into the correct situation, which is exactly the point Backhand is trying to get at. Sometimes people believe things are informational even when it is not assured hat people will utilize that thing. Just like the telephone book mentioned by Backhand, the terms of agreement is plenty informational, but no one really takes the time to read through that novel. Information has always been very black and white to me. Reading this article, however, has allowed me to see information in a different light. Backhand made an exceptional attempt to define the word â€Å"information† by dividing it further into three separate sections. Comparing his definition to mine, it is easy to see that my view was elementary and extremely transparent while his was well thought out and intricate. His arguments have really provoked a considerable amount thought in me: documents, data, and text are not the only resources that provide information. Objects and events are equally as informational, if not more so. Everything has to the Backhand made some really great points that have given me a newfound appreciation for the field of information studies. References Backhand, M. (1991). Information as Thing. Journal of the American Society for Information science, 42(5), 351-360. How to cite Buckland Review, Papers

Market Analysis

Question: Write an essay onMarket Analysis. Answer: Introduction A comprehensive business plan will get success if business activities involve in accomplishing specific objective of the business. To engage in the new business, a detailed marketing research needs to be done considering a realistic business plan. In this assignment, a new industry will be launched in the city of Melbourne, Australia. The business is all about a small restaurant, Tasty Food Restaurant and will provide services to the local community of Melbourne. After introducing purpose and scope of the business, the plan will analyzed an in depth situation analysis covering environment analysis, customer analysis, competitors market and others. Furthermore, the researcher will clearly include the target market and proposed marketing strategy to reach the ultimate estimated business goal. However, a realistic budget must be incorporated into this marketing plan to execute it successfully. Although the researcher must include all his/her ideas and activities within the budget becaus e this is a small, new restaurant business proposal which is definitely required some time to flourish in the city of Melbourne. To successfully serve for the local community offering delicious multi-cuisine dishes at their best prices and will become one of the efficient and affordable food destination for the local customers is the main purpose of this plan. Scope of the plan The scope of the business is completely depends on the product and market feasibility researches if there have enough opportunity of food business in the local area of Melbourne. Based on the market research the following attributes are justified that the scope of the plan is quite feasible and realistic. The positive attributes are as follows: As predicted, Melbourne to be the Australias biggest city by 2050 (Krockenberger 2015) Growing population and huge food demand Diverse food habits All the above are the fundamental reasons which increases the scope or opportunity of Tasty food restaurants in the proposed market of Melbourne. Methodology Before starting the restaurant business venture in Melbourne, Testy Food Corner will collect data and information through primary method and secondary method. An extensive online survey process will be followed in the quantitative data collection section of primary research. In this sector the business will collect responses regarding the food habits, choices, preferences of consumers. On the other hand, the qualitative research will be done through analyzing the situation of already exists companies who are engage in the same business line in Melbourne. Furthermore, the researcher will explore the market condition by collecting data through the secondary research. Here the significant data and relevant information will be collected by going through brochures, current observations regarding existing business owners pictures of the other small food business and so on. Situation Analysis The current business scenario must be analyzed before start up the business operation. This is the foundation step of any market research project. By analyzing the internal, external environment related to the proposed business, Tasty food restaurant shall be capable to understand target customers, competitors, and environment and so on. Market Analysis Australias most heavily populated state, Victoria has a population of 5.5 million and its capital, Melbourne, is 4 million peoples city, known for its globalised cosmopolitan culture all over the world (Robertson and Yeoman 2014). The best recognized part is that Melbourne is recognized as the nations capital for business start up. Here the small businesses captured 83 percent of all business market in the city of Melbourne (Boschetti, Fulton and Grigg 2014). Though Tasty Food Restaurant is a small food business, the current food market of Melbourne needs to be analyzed to understand the industry trends, business prospects, trends and so on. Changing social trends is responsible for a strong growth in the Restaurants industry over the previous five years. This food industry is expected to post annualized growth of 6.2 percent in the coming by the end of next financial year, to net 13.1 billion. Busy lifestyle is also one of main reasons of Australian flourishing restaurant industry (Walker and Redmond 2014). This trend of the market is expected to continue in 2016-17 by many market researchers and further predicts high revenue by 2.3 percent during that fiscal year. Company Summary Tasty Food Restaurant is the small business company where multi cuisine food dishes will be available. As per the predicted growth in the worlds population from 7 billion in 2011 to over 9 billion by 2050, the company is looking for to establish their business in the local areas at Melbourne by incorporating different cuisine in their menu lists (Guo et al. 2016). Being a small organization, the company is having low workforce strength. Now the company is mainly concentrating to introduce traditional, Chinese, Sushi, and Continental food dishes to attract local consumers. A high degree of domestic cooking and the takeaway food sector with roast dinners, fish and chips, the Australian meat pie are very popular among Australian cuisine. All this will be incorporated in the list of items although the company is visioning to deliver foods at an affordable price. Product Overview: The USP of the Tasty Food Restaurant would be to make available multiple cuisines under one roof. As per the recent trend, Australians are not often stick in one types of cuisine (Alonso and Krajsic 2014). To changing food demand keeping in mind, many unique dishes will be provided for their target consumers. Meat will be the key component of their dishes because Australian cuisine likes to incorporate this in all their dishes (Shariff et al. 2015). On the other hand, there is a huge demand of organic food dishes in Australia (Chen and Elston 2013) In this way, Tasty Food Restaurant would like to possess haute cuisine and nouvelle cuisine establishments, to offer both local and international foods to satisfy strong multiculturalism of Melbourne. This is because Australian cuisine is largely influenced by French food habits. Environmental Analysis Here the researcher will analyze market by PEST analysis: Political: Political barriers to entry in the Restaurant industry are low (Lucas, Cunningham and Lamberton 2013). This indicates Melbourne may have high rate of entries and exits of food establishments in the industry. It means the new entrants can enter the market at significantly low set up costs by leasing equipments, premises, furniture and fixtures and so on. Furthermore, Australia has commitments under the WTO agreements on tariff and non-tariff duties, subsidies, and local support for agricultural products. Therefore, raw materials can easily be available for Tasty Food Restaurant. Economic: Being free market democracy and an impressive economic progress, the company can ensure entrepreneurial development for the market sustainability (Dyster and Meredith 2012). Due to economic development, high skilled workforce availability is the main driving force for any business development. Specifically, it is favorable for small business market. Social: As the globalised cosmopolitan culture of Melbourne, a variety of food preferences are available in the market (Khan 2014). Furthermore, diminishing leisure time and busier lifestyles of Australians have increasing led consumers to turn to restaurant for meals on regular basis (Fung 2013). Therefore, there is a huge market opportunity for Testy Food Restaurant. Technology: There is a concern of rising costs of raw materials, energy and labor in Australia. For this, improved food processing techniques and food preservation system helps to reduced food preparation time in the restaurant industry. Customer Analysis The company needs to satisfy the customer demands on daily basis (Solomon 2014). According to the recent survey report, dining habits of Melbournians rather Australians have changed, but restaurants are still popular (Ausfoodnews.com.au, 2016). Meat and three veg are Australians most popular meal according to that report. There has been found that chicken has certainly overtaken red meats in popularity where 20 percent people are consumed beef and 31 percent consumers like to prefer eating chicken (Forson and Counihan 2013). Research into credit card spending by American Express in Melbourne indicated that expenditure has come fallen down despite restaurants remain popular among Australians. This is further revealed that 83 percent have noted a fall in customer spend driven hugely by changing habits in the environment of restaurant rather than a drop off in customers ((Lee, Sardeshmukh and Hallak 2015). The market has been slightly saturated because up market establishments in inner city suburbs of Melbourne had noted a drop in frequency of customers. Eating deserts are being avoided by major section of Australian consumers. Furthermore, taking huge amount of beverages are among very popular food habits in Australia. Competitors Analysis There are many of the small restaurants already doing business well in the city of Melbourne. However, the best part about that all are created their own market and they do have own range of customers. No prominent brands are dominating the market so far. So there is a huge maker opportunity for Tasty Food Restaurant in Melbourne. The researcher has found some of the small dining restaurants name like Small Victoria, Small French Bar, ARZ Food Services, The European, Hawk and Hunter, Nora and may others (Wellard, Glasson and Chapman 2012). Therefore, Tasty Food Restaurant needs to compete with all quick service restaurants, bars within the area of Melbourne. Recently, this has been noted that many foreign family chain restaurants started their franchising in different cities of Australia such as USA brands Mac Donald, KFC and so on. These restaurants have significantly greater marketing and operating resources that any locally establishing restaurants. Therefore, this new company nee ds to be a perfect strategy for make it successful in the long run. SWOT Analysis In this section, the internal factors regarding the restaurant business which will directly impacts on Tasty Food Restaurant will be evaluated by extensive SWOT analysis in the below: Strength Melbourne has a large population and diverse cultural people are staying together (Krockenberger 2015). It is favorable for the new food restaurant not just because a huge foods will be consumed by consumers but there people will get an opportunity to experiment other cultures food like Thai, Sushi, Chinese and so on. There are a huge skilled workforce are available in the market of Melbourne due to high population (Bahn and Cameron 2013). Tasty food restaurant also get skilled labors at low costs as well. The local availability of the human resource is the biggest advantage for new entrant companies because the company can reduce their business establishment costs at the end. However, low start up costs is strength of this restaurant business. Legal barrier like tariff or non-tariff charges are low in the Australian Market. These factors are favorable for the company because the company cannot face any long proceedings for getting restaurant license to officially operate within Melbourne. A huge product demands are available in the local area of Tasty food restaurant. Such demands not only for Australian cuisine but they also preferred other international cuisines as well. This would surely become one of the prime strengths for the company. Therefore, the company can generate huge revenue if they do business strategically. Stable Australias economy and huge predicted growth of small restaurant business may definitely a strength of the small dining business. Weaknesses: Low turnout of profit at the initial stage shall definitely be considered as a weakness. Australia is a multicultural nation, thus not many customer will enjoy trying other foods out of their culture. Interior design of the outlets or dining space often looks cheap compare to large restaurants available in the city of Melbourne. In the service industry, customers often complaint about service inconsistency or less food quality or hygiene related issues Less financial strength is the biggest concern for any small size businesses. Tasty Food Restaurant, therefore, needs to make financial plan for effectively. Opportunities Increasing demand for multi cuisine dishes among Australians Changing customer habits may be give added inspiration to food service providers to deliver unique dishes or serving a specific type of ethnic food which definitely not served elsewhere in the area. There is less control over franchisees compare to large restaurants or family food chain restaurants. Employment rate will be higher in the food servicing industry to explore new small restaurant in the market Threat In the city of Melbourne, many small existing restaurant businesses are available. So it would definitely become a challenging part to enter in the same market. Low barrier in the entry level makes this industry more competitive Marketing Objectives The marketing objectives are the elemental for incorporating all efforts and ideas for make a successful business. The marketing objectives of Tasty Food Restaurant are to provide a healthy, unique and delicious dining experience. Secondly, the employees are driven by passion for the food they would serve. To provide highest level of customer service with the help of service promotion and make the nest food available to their target customers is another marketing objective of Tasty Food Restaurant. Thirdly, providing multi cuisine dishes at the best market price is other marketing strategy of the company. Target Market In this section, Tasty Food Restaurant would identify who the target customer is for their restaurant business. Here the company is going to target local youth, professionals, and single people. However the company will not consider high end professional executives as their target consumers because they would definitely prefer to book tables in large restaurant for their lunch or dinner options. Here the Australian youth have take away food habits. Generally they like to eat Non-vegetable food dishes. Sometimes, people love to eat organic food dishes, giving priorities to their health. Target consumers Age group Preferred food cuisines Local youth 20-35 Australian cuisine, Sushi, Chinese Single meddle people 35-47 Organic food dishes Professionals Above 25 Thai, Sushi, Chinese Dishes Proposed Marketing Strategy The unique marketing strategy for any new product of the market is the USP of any new business. In this section, the researcher will go through marketing mix technique for accomplish the marketing objectives of Testy Food Restaurant. Product/Service: Tasty Food Restaurant would be responsible for providing good food dishes for the local communities of Melbourne. Establishing how the product is different compare to other small restaurants dishes must be evaluated. The company will introduce new ethnic dishes to gather most of the customer responses. Depending upon the introductory responses, the company would further offer something new. The dishes would be available for all types of customers. Furthermore, variety of beverage items will also be provided for high professionals or local youth of Melbourne. In the menu, different types of meat items would be the delivered to get maximum food satisfaction from their target customers. Price: The introductory food prices must be lower compare to other small restaurant at Melbourne. This lower price structure will continue for short term period when company may establish their brand recognition in the market. Furthermore, the owner of the business will maintain the flexibility regarding the price structure. For instance, different cuisines obviously will use different ingredients. Therefore, price of the raw material must be varied with one dish to another. However, it will ensure by the authority that the cost of every dish must include the cost of the ambiance and workforce wages; otherwise it would be difficult to generate enough revenue at the end of the month. Here the company shall be required to recruit 2 chefs for their restaurants who have experiences in the multi cuisine food preparation before. Therefore, fund will be allocated for additional human resources as well. Promotion: A unique product promotion strategy will be introduced to generate awareness in the market. Here this small business, products will be promoted by mentioning the USP of the business - lowest food dishes, providing fresh quality food for their consumers, or southing ambiance or friendly dining atmosphere where couples or friends can enjoy their time. All this promotional content will be promoted through advertising in the local newspaper, or printed hand bills and many others. All other options like promotion through social media site or website cannot be feasible because these are all expensive promotional platforms. On the other side, Tasty food restaurant will generate traffic during slow times by offering special promotions, for instance, buy 2 meals get one free before 7 p.m to get consumers at the door will be applied occasionally. Place: Melbourne has been chosen as the best city for business establishment. Currently the Central area of Melbourne will be selected for establishing first outlet of this new company. After getting response, the company will later decide if there will be any possibility to explore this restaurant chain in any other parts. Basically those places will be acceptable where large numbers of gathering can be possible such as beside Cinema Hall or theatre, Stadium or educational institutions. Marketing Budget This is an estimated marketing budget where all costs are included which are incurred during product or service promotion in the market. A projected resource allocation is important for make the business going. In this marketing budget, all marketing related expenses shall be incorporated by the Tasty Food Restaurant. The total expense row sums the individual expenses rows of this restaurant company. On the other hand, the annual expense column sums the months for each row, including the net rows. Marketing Budget Marketing Expense Budget Q-01 2016 Q-02 2016 Q-03 2016 Q-04 2016 2017 2018 Advertising $5,000 $5,250 $5,513 $23,706 $26,077 $28,684 Catalogs $2,000 $3,000 $2,000 $2,000 $11,500 $12,700 Product Distribution $3,000 $5,900 $6,400 $3,400 $19,900 $20,300 Promotions $4,500 $4,300 $4,400 $3,600 $15,600 $15,000 Organised events for publicity $2,300 $2,100 $0 $0 $20,200 $22,000 PR $3,800 $2,399 $4,335 $3,455 $14,344 $13,567 Dining space development and further rennovation $14,000 $0 $0 $0 $3,400 $5,433 Service $2,000 $3,400 $2,100 $1,345 $10,200 $11,400 Staff Training $1,300 $1,500 $1,200 $1,100 $6,900 $7,400 Other $1,000 $1,000 $1,000 $1,000 $12,000 $15,000 Total Sales and Marketing Expenses $38,900 $28,849 $26,948 $39,606 $140,121 $151,484 Conclusion With this marketing plan, Testy Food Restaurant can flourish their food dining business in the city of Melbourne. The company has exploited their limited resources for making this marketing plan an effective one. Being a small organization, the company has been promoted their food business through mouth promotion, hand-bills, television marketing, however, the social media platform or official website promotion are not possible for Tasty Food Restaurant. After the detailed situation analysis, this has been figure out that there is no dominating small restaurant within the Melbourne. The researcher has further revealed that there are huge multi cuisine food demands because the city is full of cosmopolitan culture. However, it will definitely take some time to establish the brand recognition among many others. But the goal can be achieved if Testy Food Restaurant introduces new food dishes frequently as per the customer choices. Here the price structure and soothing dining ambiance will definitely take into special consideration. References: Alonso, A.D. and Krajsic, V., 2014. Cost management and small restaurant businesses: a complex balance and the role of management.International Journal of Revenue Management,8(1), pp.1-19. Ausfoodnews.com.au. (2016).Australian Food News. [online] Available at: https://ausfoodnews.com.au/ [Accessed 21 May 2016]. Bahn, S. and Cameron, R., 2013. Sourcing specialised skilled labour in the global arena: A change in the way we view work in Australia?.Australian Bulletin of Labour,39(1), p.19. Boschetti, F., Fulton, E.A. and Grigg, N.J., 2014. Citizens views of Australias future to 2050.Sustainability,7(1), pp.222-247. Chen, S.C. and Elston, J.A., 2013. Entrepreneurial motives and characteristics: An analysis of small restaurant owners.International Journal of Hospitality Management,35, pp.294-305. Dyster, B. and Meredith, D., 2012.Australia in the global economy: continuity and change. Cambridge University Press. Forson, P.W. and Counihan, C., 2013.Taking food public: Redefining foodways in a changing world. Routledge. Fung, A.Y. ed., 2013.Asian popular culture: the global (dis) continuity. Routledge. Guo, Y., Li, S., Li Liu, D., Chen, D., Williams, G. and Tong, S., 2016. Projecting future temperature-related mortality in three largest Australian cities.Environmental pollution,208, pp.66-73. Khan, R., 2014. New Communities, New Attachments: Planning for Diversity in Melbourne's Outer-Suburbs.Journal of Intercultural Studies,35(3), pp.295-309. Krockenberger, M., 2015.Population growth in Australia. Australia Institute. Lee, C., Sardeshmukh, S.R. and Hallak, R., 2015. Innovation as a driver of performance in the Australian restaurant industry. Lucas, T., Cunningham, R. and Lamberton, G., 2013. Small business engagement with sustainability in regional Australia. Robertson, M. and Yeoman, I., 2014. Signals and signposts of the future: Literary festival consumption in 2050.Tourism Recreation Research,39(3), pp.321-342. Shariff, S.N.F.B.A., Omar, M.B., Sulong, S.N.B., Majid, H.A.B.M.A., Ibrahim, H.B.M., Jaafar, Z.B. and Ideris, M.S.K.B., 2015. The Influence of Service Quality and Food Quality Towards Customer Fulfillment and Revisit Intention.Canadian Social Science,11(8), pp.138-144. Solomon, M.R., 2014.Consumer behavior: buying, having, and being. Engelwood Cliffs, NJ: Prentice Hall. Walker, B. and Redmond, J., 2014. Changing the environmental behaviour of small business owners: the business case.Australian Journal of Environmental Education,30(02), pp.254-268. Wellard, L., Glasson, C. and Chapman, K., 2012. Sales of healthy choices at fast food restaurants in Australia.Health Promotion Journal of Australia,23(1), pp.37-41. a

Sexuality Born or Taught free essay sample

This paper examines the need for parental sex education for young children, and a study of how parents tend to affect childrens sexuality. This paper presents a detailed discussion about whether or not parents influence their childrens sexuality. The writer uses several sources to determine if a childs sexuality is influenced by parents or if the child is born predisposed. The paper examines how parents should approach the topic of sex with young children, and how to set guidelines for the future. Our sexuality is an important part of who we are. As we grow and develop we discover what our sexuality is and how it benefits us throughout our lifetimes. The influence that parents have on their childs sexuality begins at a very young age. The types of play that we encourage as well as the types of toys that we provide all work to influence the childs sexuality. We will write a custom essay sample on Sexuality: Born or Taught? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the child matures we continue to have an impact by the guidance they are given. Young teens who experiment with flirting and physical affection are learning about their sexuality. How parents react to such exploration has a great influence on the continuing development of the sexuality components for the teen. Even as adults we continue to grow and develop our sexuality but it all begins as a baby.

How to Write a Diversity Essay 4 Key Tips

How to Write a Diversity Essay 4 Key Tips SAT / ACT Prep Online Guides and Tips If you’re applying to college, you've probably heard the phrase "diversity essay" once or twice. This type of essay is a little different from your typical "Why this college?" essay. Instead of focusing on why you've chosen a certain school,you'll write about your background, values, community, and experiences- basically, what makes you special. In this guide, I explain what a diversity college essay is, what schools are looking for in this essay, and what you can do to ensure your diversity essay stands out. What Is a Diversity Essay for College? A diversity essay is a college admissions essay that focuses on you as an individualand your relationship with a specific community. The purpose of this essay is to reveal what makes you different from other applicants, including what unique challenges or barriers you’ve faced and how you’ve contributed to or learned from a specific community of people. Generally speaking, the diversity college essay is used topromote diversity in the student body. As a result, the parameters of this essay are typically quite broad. Applicants may write about any relevant community or experience. Here are some examples of communities you could discuss: Your cultural group Your race or ethnicity Your extended family Your religion Your socioeconomic background (such as your family’s income) Your sex or gender Your sexual orientation Your gender identity Your values or opinions Your experiences Your home country or hometown Your school The area you live in/your neighborhood A club or organization of which you’re an active member Although the diversity essay is a common admissions requirement at many colleges, most schools do not specifically refer to this essay as a diversity essay.At some schools the diversity essay is simply your personal statement, whereas at others it's a supplemental essay or short answer. It's also important to note that the diversity essay is not limited to undergraduate programs. Many graduate programs, too, require diversity essays from applicants. So if you're planning to eventually apply to graduate school, be aware that you might have to write yet another diversity statement! Diversity Essay Sample Prompts From Colleges Now that you understand what diversity essays for college are, let’s take a look at some diversity essay sample prompts from actual college applications. University of Michigan At the University of Michigan, the diversity college essay is a required supplemental essay for all freshman applicants. Everyone belongs to many different communities and/or groups defined by (among other things) shared geography, religion, ethnicity, income, cuisine, interest, race, ideology, or intellectual heritage. Choose one of the communities to which you belong, and describe that community and your place within it. University of Washington Unlike U-M, which requires a full-length response to its diversity essay prompt, the University of Washington asks only for a short answer. UW also offers advice on how to answer the prompt. Our families and communities often define us and our individual worlds. Community might refer to your cultural group, extended family, religious group, neighborhood or school, sports team or club, co-workers, etc. Describe the world you come from and how you, as a product of it, might add to the diversity of the University of Washington. Tip Keep in mind that the University of Washington strives to create a community of students richly diverse in cultural backgrounds, experiences, values, and viewpoints. University of California System The UC system requires freshman applicants to choose four out of eight prompts (or personal insight questions) and submit short essays of up to 350 words each. Two of these (#5 and #7) are diversity essay prompts that heavily emphasize community, personal challenges, and background. For each prompt, the UC system offers tips on what to write about and how to craft a compelling essay. 5. Describe the most significant challenge you have faced and the steps you have taken to overcome this challenge. How has this challenge affected your academic achievement? Things to consider: A challenge could be personal, or something you have faced in your community or school. Why was the challenge significant to you? This is a good opportunity to talk about any obstacles you’ve faced and what you’ve learned from the experience. Did you have support from someone else or did you handle it alone? If you’re currently working your way through a challenge, what are you doing now, and does that affect different aspects of your life? For example, ask yourself, "How has my life changed at home, at my school, with my friends or with my family?" 7. What have you done to make your school or your community a better place? Things to consider: Think of community as a term that can encompass a group, team or a place- like your high school, hometown or home. You can define community as you see fit, just make sure you talk about your role in that community. Was there a problem that you wanted to fix in your community? Why were you inspired to act? What did you learn from your effort? How did your actions benefit others, the wider community or both? Did you work alone or with others to initiate change in your community? Think about your community: how has it helped you? What have you done for it? University of Oklahoma Freshman applicants to OU are not required to answer this diversity essay question but can if they wish to be considered for scholarships. The University of Oklahoma is home to a vibrant, diverse and compassionate University community. Our President, David L. Boren, refers to our strong community as "the OU Family." Please describe your cultural and community service activities and why you chose to participate in them. Duke University In addition to having to answer the Common Application or Coalition Application essay prompts, applicants to Duke University may (but do not have to) submit short answers to two prompts, both of which are diversity college essay prompts.The maximum word count for each is 250 words. Duke University seeks a talented, engaged student body that embodies the wide range of human experience; we believe that the diversity of our students makes our community stronger. If you'd like to share a perspective you bring or experiences you've had to help us understand you better- perhaps related to a community you belong to or your family or cultural background- we encourage you to do so. Real people are reading your application, and we want to do our best to understand and appreciate the real people applying to Duke. Duke’s commitment to diversity and inclusion includes gender identity and sexual orientation. If you would like to share with us more about either, and have not done so elsewhere in the application, we invite you to do so here. Pitzer College At Pitzer, freshman applicants must use the Common Application and answer one of two supplemental essay prompts. One of these prompts is a diversity essay prompt that asks you to write about your community. At Pitzer, five core values distinguish our approach to education: social responsibility, intercultural understanding, interdisciplinary learning, student engagement and environmental sustainability. As agents of change, our students utilize these values to create solutions to our world’s challenges. ... Reflecting on your involvement throughout high school or within the community, how have you engaged with one or more of Pitzer’s core values? University of North Carolina at Chapel Hill At UNC, both freshman and transfer applicants must submit short answers (200-250 words) to two of four prompts. One is a diversity college essay prompt that wants to know more about the influence of your background on your current self. What about your background, or what perspective, belief, or experience, will help you contribute to the education of your classmates at UNC? The Common Application Many colleges and universities, such as Purdue University, use the Common Application and its essay prompts. (Note that the Common App essay prompts for the 2017-18 application cycle will be the same for the 2018-19 cycle.) One of its essay prompts is for a diversity essay, which can be anywhere from 250 to 650 words.This prompt has a strong focus on the applicant's identity, interests, and background. Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story. ApplyTexas ApplyTexas is similar to the Common Application but isonly used by public colleges and universities in the state of Texas. The application contains multiple essay prompts, two of which (A and B) are diversity college essay prompts that ask you to elaborate on your environment, a community, and your personal identity. Essay A: What was the environment in which you were raised? Describe your family, home, neighborhood or community, and explain how it has shaped you as a person. Essay B: Most students have an identity, an interest, or a talent that defines them in an essential way. Tell us about yourself. Be the red apple. What Do Colleges Look for in a Diversity Essay? With the diversity essay,what colleges usually want most is to learn more about you, including what experiences have made you the person you are today and what unique insights you can offer the school. But what kinds of specific qualities do schools look for in a diversity essay? To answer this, let's look at what schools themselves have said about college essays. Although not many colleges give advice specific to the diversity essay, many provide tips for how to write an effective college essay in general. For example, here is whatDickinson Collegehopes to see in applicants' college essays: Tell your story. It may be trite advice, but it’s also true. Admissions counselors develop a sixth sense about essay writers who are authentic. You’ll score points for being earnest and faithful to yourself. Authenticity is key to writing an effective diversity essay. Schools want you to be honest about who you are and where you come from; don’t exaggerate or make up stories to make yourself sound "cooler" or more interesting- 99% of the time, admissions committees will see right through it! Next, here’s what Wellesley College says about the purpose of college essays: Let the Board of Admission discover: More about you as a person. The side of you not shown by SATs and grades. Your history, attitudes, interests, and creativity. Your values and goals- what sets you apart. It’s important to not only be authentic but to alsoshowcase "what sets you apart" from other applicants- that is, what makes you you. This is especially important when you consider how many applications admissions committees go through each year. If you don’t stand out in some positive way, you'll likely end up in the crapshoot, significantly reducing or even eliminating your chances of admission. And finally, here’s some advice fromtheUniversity of Michiganon writing essays for college: Your college essay will be one of nearly 50,000 that we’ll be reading in admissions- use this opportunity to your advantage. Your essay gives us insights into your personality; it helps us determine if your relationship with the school will be mutually beneficial. So tell us what faculty you’d like to work with, or what research you’re interested in. Tell us why you’re a leader- or how you overcame adversity in your life. Tell us why this is the school for you. Tell us your story. Overall, the most important characteristic colleges are looking for in the diversity essay (as well as in any college essay you submit) is authenticity. Colleges want to know who you are and how you got here; they also want to see what makes you memorable and what you can bring to the school. Coffee not required for writing an excellent diversity essay. How to Write an Effective Diversity Essay: 4 Tips Here are some tips to help you write a great diversity college essay and increase your chances of admission to college. #1: Think About What Makes You Unique One of the main purposes of the diversity essay is to present your uniqueness and explain how you will bring a new perspective to the student body and school as a whole. Therefore, for your essay, be sure to choose a topic that will help you stand apart from other applicants. For example, instead of writing about your ability to play the piano (which a lot of applicants can do, no doubt), it’d be far more interesting to elaborate on how your experience growing up in Austria led you to become interested in classical music. Try to think of defining experiences in your life. These don’t have to be obvious life-altering events, but they should have had a lasting impact on you and helped shape your identity. #2: Be Honest and Authentic Ah, there’s that word again: authentic. While it’s important to showcase how unique you are, you also want to make sure you’re staying true to who you are. What experiences have made you the person you are today? What kind of impact did these have on your identity, accomplishments, and future goals? Being honest also means notexaggerating (or lying about) your experiences or views.It's OK if you don't remember every little detail of an event or conversation. Just try to be as honest about your feelings as possible. Don't say something changed your life if it really had zero impact on you. Ultimately, you want to write in a way that's true to your voice. Don't be afraid to throw in a little humor or a personal anecdote. What matters most is that your diversity essay accurately represents you and your intellectual potential. #3: Write Clearly, Correctly, and Cogently This next tip is of a more mechanical nature. As is the case with any college essay, it’s critical that your diversity essay is well written. After all, the purpose of this essay is not only to help schools get to know you better but also to demonstrate a refined writing ability- a skill that's necessary for doing well in college, regardless of your major. A diversity essay that's littered with typos and grammatical errors willfail to tell a smooth, compelling, and coherent story about you. Itwill also make you look unprofessional and won’t convince admissions committees that you're serious about college and your future. So what should you do? First, separate your essay into clear, well-organized paragraphs. Next, proofread your essay several times.As you further tweak your draft, continue to proofread it. If possible, get an adult- such as a teacher, tutor, or parent- to look it over for you as well. #4: Take Your Time Our final tip is to give yourself plenty of time to actually write your diversity essay. Usually, college applications are due around December or January, so it’s a good idea to start your essay early, ideally in the summer before your senior year (and before classes and homework begin eating up your time). Starting early also lets yougain some perspective on your diversity essay.Here's how to do this: once you've written a rough draft or even just a couple of paragraphs of your essay, put it away for a few days. Once this time passes, take out your essay again and reread it with a fresh perspective. Try to determine whether it still has the impact you wanted it to have.Ask yourself: does this essay sound like the real you, or someone else? Are some areas a little too cheesy? Could you add more or less detail to certain paragraphs? Finally, giving yourself lots of time to write your diversity essay means you can have more people read it and offer comments and edits on it.This is crucial for producing an altogether effective diversity college essay. Conclusion: Writing Diversity Essays for College A diversity essay is a college admissions essay that revolves around an applicant’s background and identity, usually within the context of a particular community. This community can refer to race or ethnicity, income level, neighborhood, school, gender, sexual orientation, etc. Many colleges- such as the University of Michigan, the University of Washington, and UNC- use the diversity essay to ensure diversity in their student bodies.Some schools require the essay, whereas others accept it as an optional application component. If you'll be writing diversity essays for college, be sure to do the following when writing your essay to give yourself a higher chance of admission: Think about what makes you unique- try to pinpoint an experience or opinion you have that'll separate you from the rest of the crowd in an interesting, positive way Be honest and authentic- avoid exaggerating or lying about your feelings and experiences Write clearly, correctly, and cogently- proofread, edit, and get someone else to look over your essay Take your time- start early, preferably by the summer before your senior year, so you can have more time to make changes and get feedback from others With that, I wish you the best of luck on your diversity essay! What’s Next? You understand how to write a diversity essay- but what about a "Why this college?" essay? What about a general personal statement?Our guides explain what these essays are and how you can produce amazing responses for your applications. Want more samples of college essay prompts?Read dozens of real prompts with our guideand learn how to answer them effectively. Curious about what a good college essay actually looks like? Then check out our analysis of 100+ college essays and what makes them memorable. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Sales Ethics Essay Example | Topics and Well Written Essays - 1500 words

Sales Ethics - Essay Example The problem now lies on our yardstick or the standard that we use in measuring what is acceptable as ethical. Surely, legal measures are not viable in setting an ethical standard. Though, sales conduct is often regulated by government acts like the Clayton Antitrust Act with its associated and Robinson-Patman Amendment Federal Trade Commission Act with its associated Wheeler-Lea Amendment. Often, a lot of sales practices are considered legal yet unethical. An example of this is when a sales rep treats his prospective buyer to lunch and wins the contract by proposing a drink of alcoholic liquor after it. This is tolerable in the basis of legality yet, this is an unethical sales conduct. Sales ethics captures idea of the "golden rule," that is an action is considered ethical if you want somebody to do the same thing that you do to them. This is very reasonable as nobody will allow a salesperson to take advantage of him/her. Of course, all of us would want to be fully informed about the products we are considering to purchase. Next, sales ethics is present a salesperson is willing to publicly inform his conduct to the society. This is logical as anybody would be hesitant in notifying the public of any flaw in his transactions and business dealings with customer. If a salesperson is brave enough to be transparent so as to allow others to know every detail of his actions, then he is undoubtedly ethical. The last component of ethical behavior is examining whether or not it aggravated anyone. If the business dealings of a salesperson harms the customer or the company, his conduct is out of the ethical standard and is morally unacceptable. For me, these three measures fully capture the true essence of sales ethics. Sales ethics is a very crucial factor in the success of any business operation. Increasingly, it is observed that customers base their buying decisions on their perception of the company's ethical background. It was found out that buyers prefer to purchase from firms they consider as ethical (Bucaro 1998). It is also important to note that the market's perception of the company's image is strongly associated to the conduct of its salespersons as they are the firm's direct link to customers. Thus, the sales representative's conduct significantly affects the sales and profitability of a business entity. Question 3. There is a role for transaction-focused traditional selling as well as trust-based relationship selling in personal sales. Do you agree Explain your reasons. Answer: The changes that the business world undergoes call for innovative solutions to provide maximum customer value. Because of this, a lot of marketing strategies have evolved in order to suit the changing needs and preferences of buyers. There is an increasing trend of "moving away" from the traditional practices and innovating a new set of technique to boost sales. Traditional selling is now replaced with newer solutions like collaborative and relationship selling. Traditional selling is the salespersons' conventional way of doing business transaction with customers. This transaction often

Contempory Issues in Business Essay Example | Topics and Well Written Essays - 1750 words

Contempory Issues in Business - Essay Example Virgin Trains is known for its reliable, fast, and quality trains not only in the past but today as well. Moreover, it is now considered to be one of the most trustworthy and experienced train companies operating in Britain (Virgin Trains. 2005). Technology Used by Virgin Trains Virgin Trains is a perfect example of a business organization which has made use of technology in the most efficient manner. It has employed quite a few types of technologies to improve its areas of functions. Tilting technology employed by Virgins Trains has resulted in tremendous amount of boost in speed, thereby considerably reducing the journey times between different places on West Coast Main Line. Virgin Group is making the use of tilting technology in all of its upcoming models. Virgin Group has signed a contract with ALSTOM Transport, a French multinational company, to manufacture tilting trains for the West Coast Main Line. Virgin Trains also uses another interesting and highly interactive technology of Wi-Fi that allows passengers to swiftly access wireless internet on their laptops or electronic handheld devices while travelling on the train. In addition to that, Virgin Trains has opted for GOSS iCM (Intelligent Content Management) as its Web Content Management System. The installation of this intranet system has facilitated the utilization of Web 2.0 Applications which provides information related to weather, signals, train departures and arrivals. Virgin Trains has also been successful in developing a hi-tech system on its trains and stations such as Birmingham New Street. This system comprises of boards which display the departure and arrival times, and get automatically updated through the tracks on a live basis, thus exhibiting the effectiveness of Real Time Technology (GOSS, 2012). Impact of Technology on Virgin Trains When Virgin Trains executed its first project of implementing tilting technology in Advanced Passenger Train, the news promulgated around the world and t he company’s status enhanced with the word of mouth marketing done by the passengers. This technology also helped Virgin Trains in enhancing its relationships with Fiat Ferroviaria and ALSTON, the two gigantic corporations that had formed a mutual enterprise to supply tilting services to the models of Virgin Trains. They completed their first project of Virgin Trains which was quite a huge success for the company and at the same time proved a strong opponent against other high-speed trains in the country (Lagandijk et al. 2005). Use of wireless internet over the board has also enabled Virgin Trains to mark out their separate identity and has also proved to be a way of gaining greater market share by targeting business travellers who find this service very useful (BTN, 2011). The decision to setup Web Content management System (WCMS), which functions as an interactive Intranet has instilled the company with the components of social networking. In this manner, the improvements made in the online availability of information have certainly yielded positive results for the company. The transfer of data to the online system has resulted in more efficient use of time and resources for the organization with reduction in paper consumption and red tapes as well. There were several technical issues particularly related to communication associated with the traditional legacy notes system of Virgin Trains. However, the installation

Consumer Behavior Bachelor Essay Example | Topics and Well Written Essays - 3500 words

Consumer Behavior Bachelor - Essay Example This product-centric view of market segments has been long discarded as being inadequate for very logical and plausible reasons. For any given product or service, there are usually at least four or five different segments of prospective customers that may utilize that product to solve a particular problem or satisfy a specific need. Each one of these segments will have different needs and values. But companies with a product-centric view cannot even sight these differences not to approach the issue of comprehending them and using them to advantage in their marketing plans. They end up treating the various customers' segments with a one-size-fits-all, generic solution. This fixated view is virtually a chink in the armor which competitors are waiting to pounce upon. In fact such an approach works to leave entry gates to the various segments wide open to the competitor. The competitor quietly enters in, reads the consumer needs and behavior and positions his products attributes and qual ities with requisite differentiation to make up a most relevant product bundle to the most valuable segment and skim it happily. Therefore it is a prudent marketing stance to examine in depth not only one's own products and services but also the market of users for such products and services. ... Market Segmentation We have always stayed with a short menu of brands as a strategic focus. Some critical buyer behavior shifts, however, have defined new segments. Newer needs have emerged which help consumers acquire and reinforce newer images. Our products have to transform to address these needs. First our smokers had turned health conscious primarily as a result of robust state funded and persistent campaign against smoking highlighting its hazards. The macho image of Marlboro man was overcast by dark health awareness clouds. Then there was a distinct movement towards several other 'light' consumer goods the consumption of which defined an entirely new segment of consumers; movement was fuelled by both factors viz.health consciousness as well as to be a part of this new sophisticated 'light' segment. We found that this movement was particularly strong among the young, educated urban dweller in the developed world. This was a fairly strong external stimuli driving consumers to Lights. This was imme diately set as the Marlboro Light's target group. We further discovered that this breed of consumer ate low fat spread, drank light beers, used ozone friendly deodorant, drove a lead free car and had a distinct preference to smoke Marlboro Lights. To many smokers around the world, Marlboro Lights presented a product image of a definitive light cigarette. It was serving two internal consumer ambitions viz to be identified as a Macho Man without hurting health or being Macho in a 'clinical' manner. Marlboro Light was a big success with this segment cutting across demographic lines. Soon a gap was perceived by us when we found

Emerging Issues of Tourism Industry in Netherlands

Emerging Issues of Tourism Industry in Netherlands Emerging Issues of Tourism Industry in Netherlands A. INTRODUCTION Tourism in Netherlands: Tourism is an integral part of Netherlands. Tourism has contributed a lot to the economy of Netherlands. North Holland and South Holland are the famous provinces in Netherlands for Tourism. NTBC which is the â€Å"Netherlands Bureau for tourism and conventions† has taken some initiative to increase the marketing and the promotional strategies to maximize the tourism. Despite the fact that Netherland provides good landscape the adventure tourism has not developed well in Netherland. It is hence a very important thing to clearly know about one’s own policies so Netherland has to focus more on their strengths and their important points to develop their position in the tourism industry. Cultural tourism is not there and it should be developed because cultural heritage is very important in Tourism which can lead to the tourism in Dutch industry but it can only be possible due to the help of the organization which handles the heritage. Other big issue of the tourism industry in Netherland is the use of marijuana which is the drug tourism. It has indeed brought loss in Netherland Tourism industry. Many coffee shop owners offered weed to the foreign tourist and they even fought and said that due to the ban on the weed offering they had a loss in their business (Cecilia, 2013). The Aims and Objective of this research Evaluate manages full event plan. Analyze complexities in event management. Making SWOT analysis in terms of environmental development. Analyze the service quality for event management. Analyze risk management for events. Implement SERVQUAL Model for quality of service in events. Critically Evaluation of Tourism Industry in Netherlands According to the World Economic Forums annual Traveling Tourist Competitiveness Report which was introduced in the Global Tourist Forum (GTF) in Amsterdam; Netherlands and a few additional nations ended up regarded as the best situation which intended for establishing the tourism and also traveling industries. Tourist often performs an important part in the economy of Netherlands and it performs exactly the same part within Europe. Although, it is arranged by the economic problem in Netherlands, due to the global economic recession. Tourists come to Netherlands to its natural beauty, nevertheless using the continuing strike in several areas of Netherlands; that leads to this progress of vacation in Netherlands nowadays (Remington, 2013). Our report has measured the different factors that make it beautiful to make that tourism more beautiful along with the tourism industry of Netherlands, according to Jennifer Blanke, director and Economist with the World Economic Forums Centre for Global Functionality along with Competition (Remington, 2013). The best ranks countries Switzerland, Italy, Belgium along with Austria indicate the importance associated with regulatory frameworks along with support organization, coordinated using world-class tourism along with carrying different facilities, as well as a concentrate on rising natural and human resources for growing a place that may be beautiful to make this tourism along with travel sector. Domestic tourism has been carried on struggle through 2013 while Dutch people continued to be remained concerning their particular financial short-run outlook. This specific negative mind-set intended that consumer would just werent really wanting to guide domestic tours as many recommen ded for you to guide reduced, less prices trips plus some made a decision to not to book any tour (Dwyer, Mellor, Mistilis Mules, 2000). This kind of research with the cross-country with the drivers regarding competition inside travel and leisure as well as traveling offers helpful relative fine detail to create organization decision and to fit way of measuring to be able to governing bodies having to improve his or her travel and leisure as well as traveling environments. The particular search rankings are entirely in connection with the Take a trip Tourist Competition Listing (TTCI) during which practically all around 139 places insured. While in 2013, accommodations in the Holland showed the primary actual signs of significant recovery (Remington, 2013). Through the first couple of quarters of 2013, accommodations nonetheless experienced bad expansion while both household in addition to inward bound tourists ended up tentatively to be able to e-book standard hotel rooms in addition to always been serious typically inside particular specials. In addition, the particular bad buyer sentiment between household vacatio ners recommended in which accommodations continuing to be able to struggle in the first 6 months of the year. Even so, in the second half 2013 there have been constructive signs while the volume of hotel bookings has increased, while it thought this was mainly because of better need between inward bound tourists rather than the domestic tourists (Dwyer, Mellor, Mistilis Mules, 2000). Critically Evaluation of Cultural Tourism in Netherlands When people are free from its routine work, study, Spectating and sleeping individual are to make choice about what an individual like to do in their free time. The tourism services are the only services which are being offering all over the world (Moore, Cushman, Simmons, 1995). Netherlands has been considering the most important tourism region across the world. With the reference of UNWTO in 2006 has stated that around 55 percent of tourists across the world has visited the Netherlands which makes the figures around 475 million. Which means Netherlands has the strongest arms over the urban tourism as because Netherlands has been considered the most beautiful and attractive destination for tourism. Currently, Netherlands has been the biggest tourism spot for tourist in summers. Therefore, coastal and mountains are the segmented and most vulnerable for the change in the environment as Mediterranean has been the most attractive and beautiful or popular region for tourism. According to the stats and it has been shows that the Netherlands has been the most popular spot for visitors and tourists which attracts around more than 120 million visitors each year which are the world’s largest international flow for tourists around the world. Which also resulted in big business growth, every year the economy has been inflate due to the hue growth in tourism industry which inject around 100 billion Euro’s in their economy with this tourism. Although a lot of research possess pointed out that one ethnicities are visible using firms, there are just couple of research completed about eco-tourism parts along with little has been completed to be able to evaluate exactly how these kinds of ethnicities possess affected the particular efficiency of such tourism industries (Schein, 1990). Conceptualizing organizational culture as the ideals along with methods used in a corporation along with contemplating tourist achievement since intangible efficiency we conducted the survey of tourist location staff situated in the tourist spot According to (Simmons, 1995) urban tourism has been one of the world largest industries which are growing significantly. An arrival of international tourism worldwide has been grown to 35%. According to one research Europe (Netherlands) has been the bigger funds generator outbound international tourism. According to one research conducted recently, according to researcher in richer countries working hours is steadily decreasing and amount of leisure timings increasing and this trend would remain continue and many people would looking forward to leisure activities. According to WTO report it has been stated that due to this activities there has been a great chance that impacted world economy in recent years and implications of tourism is been taking place (Moore, Cushman, Simmons, 1995). The purpose of Leisure and tourism industries is to provide their applicants a pleasant experience. Customer’s expectations are getting higher in what they want from leisure and tourism service provided companies (Moore, Cushman, Simmons, 1995). Making decision about how to build up leisure and tourism facilities which needs to consider not only effective and successful ways of completing needs and wants of an individual’s but also but impact of new development may have on the local and community and environment (John Tribe, 2011). Societal Tourism Travel and leisure has contributed an excellent total this financial and also interpersonal well-being of the country. Urban Travel/Tourism and leisure incorporates a specific relevance within Travel and leisure which reports a widely recognized and also thriving because contemporary days. Because urban centers are widening and also rapid urbanization has been going on with regard to recent many years, for that reason, its increased traveler actions. This specific is among the elements which bring about on the extension associated with elegant tourism in the world. By and large, Downtown Travel and leisure has been examined on the financial standpoint and also earnings in the Traveler marketplace has been this center point of those unfortunate. However, this researchers and also professionals in the field have commenced observing this on the other viewpoints also. Problem in Urban Cultural Tourism The challenge regarding areas as well as heritage has always been to offer a special, particular, as well as participatory tourist knowledge that may provide with it work as well as economic improvement regarding investment decision inside numerous endeavors. The challenge will be additionally difficult by the call to sustain the type with the group and its particular national sources, offer you a genuine knowledge, and respect the particular cultural as well as national standard of living with the host group even while guaranteeing the particular durability as well as authenticity with the tourist product. The actual supervision has been associated with the history which has been usually seen as a complex method which in turn had to match several storage and also professional demands. The actual advantages has been associated with travel concerns within just history learning resource management and has produced the procedure more stressful, which has a brand-new group, occasionally, inconsistent forces. Although historical sites and also residential areas search for and also pleasant visitors, in addition, they have to endure lots of the adverse impacts associated with travel task. This issue associated with Push provides a watch into the exercise and also difficulties associated with cultural tourism in Netherlands. Most of these difficulties reflect, now and again, what is taking place in the rest on the globe. Dutch resources for history learning managers and also residential areas nonetheless possess lots to find out about travel and also how the biggest industry on this planet may benefit the actual supervision method. Health and Safety Issue The particular customer need to be familiar with standard health and safety law which addresses the protection associated with buyers and also personnel in pleasurable and also tourist establishments. The particular customer will likely need to focus on precisely how employees and also site visitors are usually covered by means of all of the using Acts/Regulations (or while amended), Activity Centre’s (Young Persons’ Safety) Act, 1995 Children Act, 2004 Health and Safety at Work Act, 1974 Fire Precautions Act, 1971 Control of Substances Hazardous to Health (COSHH) Regulations, 2002. The actual choice for candidate to have an understanding of, and be able to implement familiarity with, safe practices in several doing the job circumstances, like, for example, any preparing food setting. The actual choice will have to recognize possible dangers and also how they may be was able securely within these kind of doing the job circumstances. Conclusion and Recommendation Conclusion As it has been mentioned in above review that tourism can affect country’s economy and with the help of this we can generate more funds which plays bigger role in the economy According to the survey which was conducted by WTO and according to it, following are the few stats which showing facts of different countries earnings. According to reports Europe is the most generator of funds from outbound international tourism, stats are as follows, America generated 22% of expenditure, followed by Asia Pacific 21%, and in the end Africa and Middle East 3%. How people choose leisure time activities according to what expectations and needs and wants does service providers companies taking that fact into their notice as satisfying customers is the essential part of making business in right path. How consumer select their required destination and, on the basis of what preferences. Every customer has its own preferences and service provider companies take good care of this by offering them good and nice packages which would fulfill its customer needs and wants. As it is mentioned earlier that services of leisure and tourism companies cannot go through without their customers. Successful companies offering services of leisure and tourism must assure that their customers are satisfied with their services offering. Service provider companies must need to satisfy their customers in order to increase their good will. Recommendation The irresistible human being want to travel, explore, along with gain completely new experiences will certainly underpin reliable worldwide expansion throughout travel along with vacation, despite completely new carbon along with aviation fees. Globalization will carry on and push business owners for you to giving up household lifestyle for travel, despite expansion connected with teleworking along with digital teams. Small business vacation will mature on a yearly basis in the future 20-30 years, power by means of expansion within growing market segments, though vacation inside the EU along with the US will fairly static. Dutch federation interior as well as worldwide traveling by plane will likely mature easily. Parts of Europe will symbolize over 47% on the worldwide economic climate within Acquiring Electric power Parity by means of 2015. Reference Arcodia, C., Reid, S. (2005, January). Event management associations and the provision of services. InJournal of Convention Event Tourism(Vol. 6, No. 4, pp. 5-25). Taylor Francis Group. Eckerstein, A. (2003). Evaluation of Event Marketing.rapport nr.: Masters Thesis, (2002). Kose, H., Argan, M. T., Argan, M. (2011). Special event management and event marketing: A case study of TKBL all-star 2011 in Turkey.Journal of Management and Marketing Research,8, 1-9 O’Neil, M. A., Getz, D., Carlsen, J. (1999). Evaluation of service quality at events: The 1998 Coca-cola Master Surfin g Event at Margaret River, Western Autralia.Managing Service Quality,9(3), 155-166.

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The Implementation of Sovereign Power: Hobbes, Locke and Rousseau Written By: Jessica Zhou - 250967181 Introduction to Political Theory - POL 2237E TA: Bojan Ratković Handed In On February 11, 2014 â€Æ' Sovereign power can be understood to be the right to enforce the law or to enact a form of legitimate justice within the realms of a state. Sovereignty is associated with the rule of a sovereign or an authoritative entity, which ultimately characterizes how a government regime is managed. It can take many forms and can be bestowed in a multitude of ways. With the emergence of states and powerful figureheads comes the question of where legitimate power lies. The political theories found in Thomas Hobbes’s The Leviathan, John Locke’s Second Treatise on Government, and Jean Jacques Rousseau’s Of the Social Contract all attempt to answer this long-standing question of where sovereign power should operate and why a certain form of government is ideal. Although many differences lie in these three theorist’s political philosophies, all three comment on the creation of a social contract and how this agreement made among individuals in a society is fundamental to t he functionality of a state. Hobbes, Locke, and Rousseau all have a very different view of how society should function, and to fully understand and contrast their ideas, a brief overview of each theory should first be explained. Thomas Hobbes believes that sovereignty should be placed in the hands of a single person who holds absolute power. He argues that this absolute sovereign will ensure the protection and common defense of all citizens and will organize civil peace. Hobbes views the natural state of man as inherently violent and is the â€Å"war of every man against every man... ...ions. On the contrary, if every person were to advocate for what they see should be done, then a general consensus will be hard to reach. If we briefly consider Rousseau’s form of government, the belief that everyone will have the same opinion about what is good for the whole community is too optimistic. Realistically, Rousseau’s theory of bestowing sovereign power upon all the people will create a very scattered pool of opinionated groups that feel their ‘general will’ is the best and few decisions will be made. But if we consider the formation of a legislative branch of government that represented the general public’s opinions, such like in Locke’s theory, an overall agreement can be reached. Therefore, Locke’s arguments reflect a more practical practice of government, where the people are not merely subjects of a single sovereign, but hold sovereignty themselves.